David Roth, Owner of BrandZ and CEO of WPP, the world's largest communications group employing 140,000 people in 107 countries, offered some insight on how the retail list was compiled in an interview with WalletPop.Only ten retail brands were a part of the larger 100 most valuable brands list; though brands such as Louis Vuitton, H&M, Zara and Gucci cracked the top 100, they are categorized as apparel businesses rather than retailers. Their consumer information is combined with financial and business performance and the Millward Brown Optimor calculates the brand value. And the top 10 are... "Historically, we have always categorized Gap, H&M and Zara in the apparel category rather than retail," said Roth. "Next year, we expect that we will move those brands into the retail category."BrandZ is a Chanel handbags brand equity database that contains information from more than 1 million consumers in 30 countries. 1. Target: This Minneapolis-based retail chain operates stores in all U.S. states except Vermont. Although they moved up one spot in this year's rankings, they saw a 1 percent decrease in brand value. 2. Tesco: This company is not only the U.K.'s largest supermarket chain, but also its largest retailer. They operate 4,811 stores globally, more than half are in the U.K. and more than 1,000 in Asia, but a mere 145 are in the U.S. Their brand value increased 12 percent to $27.4 billion. 3. Home Depot: Employing more than 350,000 in its North American locations, this Georgia-based company is the largest home improvement retailers -- ahead of its competitor, Lowe's who ranks three spots below in brand value. Still, they've seen a three percent decrease in brand value since 2009 and a 67 percent decrease since 2008, when they were ranked second. 4. Amazon.com: In 2006, the company ranked 8th, but after experiencing a 359 percent increase in brand value, they nabbed the runner-up spot. This e-commerce company saw the largest most growth in the past year appreciating 29 percent points and coming in at a brand value of $27.5 billion. 5. Carrefour: Combining the contents of a grocery store and a department under one roof, this French company is considered a hypermarket. After Wal-mart, they are the second-largest retailer revenue generator earning 89.6 billion EURO in 2009. They operate stores in South America, Asia, Africa and Europe. They saw a 0 percent increase or decrease in brand value. 6. Walmart: This Arkansas-based retailer has a brand value of $39.4 billion. Although they still topped the list, their value declined slightly over the past year. 7.eBay: Although its e-commerce competitor Amazon saw a vast growth in change, this California-based company saw a brand value decrease of 28 percent to $9.3 billion, causing them to lose their number five spot to Target. The study suggests how much eBay depends on consumers who have discretionary spending. Finnerreplica is the biggest international online replica wholesaler in china,we have high reputation ,the most safest transportation and the best service.we have our own factory and we also work with other 30 factories,so our products are very rich,and all our Prada handbags products are in high quality and reasonable price.
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